Better thinking forbetter products.
Practical articles on keeping your users engaged, from building waitlists and onboarding flows to collecting feedback, forms, and sharing product updates.
Read the articles→The Feedback Loop
Systems to help product teams listen to users, plan features, and ship updates.
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Simple, actionable writing on building better software products.
03 / Core Topics
What we talk about
Practical guides and notes on the systems that keep users engaged.
Waitlists
Building hype and capturing demand before you even launch.
Onboarding
Turning new signups into active, retained users.
Forms
Designing forms that users actually want to fill out.
Changelogs
Sharing product updates that keep users engaged.
User feedback
Collecting useful feedback without overwhelming users or your team.
Roadmaps
Communicating direction clearly without turning plans into promises.
Feature requests
Turning a noisy request inbox into clear evidence for product decisions.
Surveys
Asking better questions and getting responses you can actually use.
User engagement
Designing product loops that give users reasons to keep coming back.
Retention
Understanding what makes a product valuable over time.
04 / Deep Dives
From the archive
Comprehensive guides and deep dives on specific product challenges.
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