Customer feedback and user research answer different questions. Feedback reveals demand from real experiences; research helps a team understand behavior, motivation, and unmet needs.
Use feedback to find patterns
Feedback is a practical source of signals from customers already using the product. Group repeated requests and preserve the context around each one.
Use research to understand the problem
Interviews, usability sessions, and observation help explain why a request exists and what customers do today. Research is especially valuable when the proposed solution is unclear.
Combine both inputs
Use feedback to identify where to look and research to decide what problem is worth solving. Together they produce better product decisions than either source alone.
Have a feedback workflow that feels harder than it should?
We are building ACME to help SaaS teams collect feedback, understand customer demand, plan roadmaps, and close the loop.
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