The best feedback system is one the whole company can use. It captures requests close to the source, adds enough context to evaluate them, and makes decisions visible later.
Bring the channels together
Create a shared intake path for support, sales, success, interviews, and direct customer conversations. Keep the original source attached so the team can revisit it.
Organize around problems
Group similar requests by the job customers are trying to complete. This prevents one proposed solution from hiding a broader opportunity.
Build a review habit
Set a regular review with clear decision owners. Every request should move toward a decision or a deliberate next question rather than remaining permanently unowned.
Have a feedback workflow that feels harder than it should?
We are building ACME to help SaaS teams collect feedback, understand customer demand, plan roadmaps, and close the loop.
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